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ADVERTISING

Advertising is an important part of any companies business - after all if you don't advertise, who knows you are out there?

However, there are many ways to advertise.

This section deals with press advertising, but other methods include email shots, direct mail, leaflets and of course your web site which some companies find one of their most effective marketing tools.

Press advertising is expensive and unless you really target your market and place ads in the correct publications can be a waste of time.

We understand that adverts have to be impactful and to the point. We would however always advise you to look at alternative methods of raising your awareness rather than blowing all your budget on an advertisement. In our experience, a multiple pronged approach usually works better!

Case Study 1: MENARINI
Menarini is an Italian pharmaceutical company that specialises in diabetes products. They chose to advertise in medical journals throughout the year.

Case Study 2: EDDAHSU
A couture dressmaking company based in Germany. Their requirement was for a series of ads placed over the year in a trade journal - one that everyone in their market reads. This was a good choice and the campaign consisting of 3 advertisements worked well.